Privacy policy
Introduction
With the following data protection declaration, we would like to inform you about the types of your personal data (hereinafter also referred to as „data“ for short) that we process, for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both as part of the provision of our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as „Online Offer“).
Status: 18.04.2022
Table of contents
Introduction
Responsible
Overview of processing operations
Contact Data Protection Officer
Applicable legal basis
Security measures
Transfer and disclosure of personal data
Data processing in third countries
Use of cookies
Commercial and business services
Use of online marketplaces for e-commerce
Payment service provider
Registration and login
Blogs and publication media
Contact
Communication via messenger
Online conferences, meetings and webinars
Chatbots
Surveys and polls
Provision of online services and web hosting
Application process
Newsletter and broad communication
Promotional communication via mail, fax or telephone
Sweepstakes and contests
Online marketing
Affiliate programs and affiliate links
Offer of an affiliate program
Presence in social networks
Plugins and embedded features and content
Planning, organization and support tools
Deletion of data
Modification and updating of the privacy policy
Rights of data subjects
Definitions
Person in charge
VICOU GmbH, Breite Straße 27, 40213 Düsseldorf
Persons authorized to represent the company: Serge Pierniczek
E-mail address: team@first-aid-saves-lives.com
Imprint: https://first-aid-saves-lives.com/imprint
Contact data protection officer
team@first-aid-saves-lives.com
Overview of processing operations
The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects.
Types of data processed
Inventory data (e.g. names, addresses).
Applicant data (e.g. personal details, postal and contact addresses, the documents belonging to the application and the information contained therein, such as cover letter, curriculum vitae, certificates, as well as other information provided with regard to a specific position or voluntarily by applicants regarding their person or qualifications).
Content data (e.g. text entries, photographs, videos).
Contact data (e.g. e-mail, telephone numbers).
Meta/communication data (e.g., device information, IP addresses).
Usage data (e.g. web pages visited, interest in content, access times).
Social data (data that is subject to social secrecy (§ 35 SGB I) and is processed, for example, by social insurance agencies, social welfare agencies or pension authorities).
Location data (data indicating the location of an end user’s terminal device).
Contract data (e.g., subject matter of the contract, term, customer category).
Payment data (e.g., bank details, invoices, payment history).
Special categories of data
Political opinions.
Categories of data subjects
Employees (e.g., employees, applicants, former employees).
Applicants.
Business and contractual partners.
Interested parties.
Communication partners.
Customers.
Users (e.g., website visitors, users of online services).
Sweepstakes and contest participants.
Purposes of processing
A/B testing.
Affiliate tracking.
Provision of our online services and user experience.
Visit action evaluation.
Application procedure (establishment and possible subsequent implementation as well as possible subsequent termination of the employment relationship.).
Office and organizational procedures.
Click tracking.
Cross-device tracking (cross-device processing of user data for marketing purposes).
Direct marketing (e.g., by e-mail or postal mail).
Conducting sweepstakes and contests.
Feedback (e.g. collecting feedback via online form).
Heatmaps (mouse movements on the part of users that are combined to form an overall picture).
Interest-based and behavioral marketing.
Contact requests and communication.
Conversion measurement (measuring the effectiveness of marketing efforts).
Profiling (creation of user profiles).
Remarketing.
Reach measurement (e.g. access statistics, recognition of returning visitors).
Security measures.
Tracking (e.g. interest/behavior-based profiling, use of cookies).
Contractual performance and service.
Management and response to requests.
Target group formation (determination of target groups relevant for marketing purposes or other output of content).
Relevant legal basis
In the following, we share the legal bases of the General Data Protection Regulation (GDPR) on the basis of which we process personal data. Please note that in addition to the regulations of the DSGVO, the national data protection regulations in your or our country of residence and domicile may apply.
Consent (Art. 6 (1) p. 1 lit. a DSGVO) – The data subject has given his/her consent to the processing of personal data relating to him/her for a specific purpose or purposes.
Performance of a contract and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO) – Processing is necessary for the performance of a contract to which the data subject is party or for the performance of pre-contractual measures carried out at the data subject’s request.
Legal obligation (Art. 6 (1) p. 1 lit. c. DSGVO) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
Protection of vital interests (Art. 6 (1) p. 1 lit. d. DSGVO) – Processing is necessary to protect the vital interests of the data subject or another natural person.
Legitimate interests (Art. 6 (1) p. 1 lit. f. DSGVO) – Processing is necessary to protect the legitimate interests of the controller or a third party, unless such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.
Art. 9 (1) p. 1 lit. b DSGVO (application procedure as a pre-contractual or contractual relationship) (Insofar as special categories of personal data within the meaning of Art. 9 (1) DSGVO (e.g. health data, such as severely disabled status or ethnic origin) are requested from applicants so that the data controller or the data subject can exercise the rights accruing to him or her under employment law and social security and social protection law and fulfill his or her obligations in this regard, their processing is carried out in accordance with Art. 9 (2) lit. b. DSGVO, in case of protection of vital interests of the applicants or other persons according to Art. 9 para. 2 lit. c. DSGVO or for the purposes of preventive health care or occupational medicine, for the assessment of the employee’s ability to work, for medical diagnostics, care or treatment in the health or social sector or for the management of systems and services in the health or social sector pursuant to Art. 9 para. 2 lit. h. DSGVO. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Art. 9 (2) lit. a. DSGVO. DSGVO.) – .
National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection apply in Germany. These include, in particular, the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission, as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates data processing for employment purposes (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships as well as the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.
Security measures
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.
The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input of, disclosure of, assurance of availability of and segregation of the data. Furthermore, we have established procedures to ensure the exercise of data subjects‘ rights, the deletion of data, and responses to data compromise. Furthermore, we already take the protection of personal data into account during the development or selection of hardware, software as well as procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
SSL encryption (https): In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.
Transmission and disclosure of personal data
In the course of our processing of personal data, it may happen that the data is transferred to or disclosed to other bodies, companies, legally independent organizational units or persons. Recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements that serve to protect your data with the recipients of your data.
Data transfer within the organization: We may transfer personal data to other entities within our organization or grant them access to such data. Where this transfer is for administrative purposes, the transfer of data is based on our legitimate business and operational interests or is made where it is necessary to fulfill our contract-related obligations or where we have the consent of the data subjects or legal permission.
Data processing in third countries
If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, entities or companies, this will only be done in accordance with the legal requirements.
Subject to explicit consent or contractually or legally required transfer, we only process or have data processed in third countries with a recognized level of data protection, which includes US processors certified under the „Privacy Shield“, or on the basis of special guarantees, such as contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 DSGVO, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).
Use of cookies
Cookies“ are small files that are stored on users‘ devices. By means of cookies, different data can be stored. The information may include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was watched.
Cookies are also generally used when a user’s interests or behavior (e.g. viewing certain content, using functions, etc.) on individual websites are stored in a user profile. Such profiles are used, for example, to display content to users that matches their potential interests. This process is also referred to as „tracking“, i.e., tracking the potential interests of users. We also include in the term cookies other technologies that perform the same functions as cookies (e.g., when user information is stored using pseudonymous online identifiers, also referred to as „user IDs“).
Insofar as we use cookies or „tracking“ technologies, we will inform you separately in our privacy policy.
This website uses cookies. We use cookies to personalize content and ads, provide social media features, and analyze traffic to our website. We also share information about your use of our website with our social media, advertising and analytics partners. Our partners may combine this information with other data that you have provided to them or that they have collected as part of your use of the Services.
Cookies are small text files used by websites to make the user experience more efficient.
By law, we may store cookies on your device if they are strictly necessary for the operation of this site. For all other cookie types, we need your permission.
This site uses different types of cookies. Some cookies are placed by third parties that appear on our pages.
You can change or withdraw your consent at any time from the cookie statement on our site.
Learn more about who we are, how to contact us, and how we process personal data in our Privacy Policy.
Please provide your consent ID and date when you contact us regarding your consent.
Your consent applies to the following domains: erste-hilfe-rettet-leben.de.
Cookie statement was last updated by Cookiebot on 03/04/22:
Necessary (2)
Necessary cookies help make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Name Provider Purpose Expiration Type
ac_enable_tracking erste-hilfe-rettet-leben.de Used to determine if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for the website’s compliance with the GDPR. 29 days HTTP cookie
CookieConsent Cookiebot Stores the user’s consent status for cookies on the current domain. 1 year HTTP cookie
Statistics (5)
Statistics cookies help website owners understand how visitors interact with websites by collecting and reporting information anonymously.
Name Provider Purpose Expiration Type
_ga Google Registers a unique ID that is used to generate statistical data about how the visitor uses the website. 2 years HTTP Cookie
_gat Google Used by Google Analytics to limit the request rate 1 day HTTP Cookie
_gid Google Registers a unique ID that is used to generate statistical data about how the visitor uses the website. 1 day HTTP cookie
collect Google Used to send data to Google Analytics about the visitor’s device and behavior. Captures the visitor across devices and marketing channels. Session Pixel Tracker
vuid Vimeo Collects data about user’s visits to the website, such as which pages were read. 2 years HTTP cookie
Marketing (9)
Marketing cookies are used to follow visitors on websites. The intent is to show ads that are relevant and engaging to the individual user and therefore more valuable to publishers and advertising third parties.
Name Provider Purpose Expiration Type
_fbp Meta Platforms, Inc. Used by Facebook to display a variety of advertising products, for example, real-time bids from third-party advertisers. 3 months HTTP Cookie
_gcl_au Google Used by Google AdSense to experiment with advertising efficiency on websites that use their services. 3 months HTTP cookie
ads/ga-audiences Google Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behavior across websites. Session Pixel Tracker
IDE Google Used by Google DoubleClick to record and report the user’s actions on the website after viewing or clicking on one of the vendor’s ads, with the purpose of measuring the effectiveness of an advertisement and displaying targeted ads to the user. 1 year HTTP cookie
pagead/1p-user-list/# Google Used to track whether the visitor has shown interest in certain products or events on multiple websites and how the visitor navigates between websites – This is used to measure advertising efforts and facilitates payment of referral fees between websites. Session Pixel Tracker
pagead/landing [x2] Google Collects data on visitor behavior across multiple websites to present more relevant ads – This also allows the website to limit the number of times the same ads are displayed. Session Pixel Tracker
test_cookie Google Used to check if the user’s browser supports cookies. 1 day HTTP cookie
tr Meta Platforms, Inc. Used by Facebook to display a number of advertising products, for example, real-time bids from third-party advertisers. Session Pixel Tracker
Unclassified (2)
Unclassified cookies are cookies that we are in the process of trying to classify, along with providers of individual cookies.
Name Provider Purpose Expiration Type
prism_# [x2] prism.app-us1.com Pending 29 days HTTP Cookie
Notes on legal basis: the legal basis on which we process your personal data using cookies depends on whether we ask you for consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is your declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in the business operation of our online offer and its improvement) or, if the use of cookies is necessary to fulfill our contractual obligations.
Revocation and objection (opt-out): Regardless of whether processing is based on consent or legal permission, you have the option at any time to revoke any consent you have given or to object to the processing of your data by cookie technologies (collectively referred to as „opt-out“).
You can initially declare your objection by means of your browser settings, e.g. by deactivating the use of cookies (whereby this may also restrict the functionality of our online offer).
An objection to the use of cookies for online marketing purposes can be declared by means of a variety of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/ or generally on http://optout.aboutads.info.
Processing of cookie data based on consent: Before we process or have processed data in the context of the use of cookies, we ask users for consent that can be revoked at any time. Before the consent has not been expressed, cookies are used at most, which are necessary for the operation of our online offer. Their use is based on our interest and the interest of users in the expected functionality of our online offer.
Types of data processed: Usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Data subjects: Users (e.g., website visitors, users of online services).
Legal grounds: consent (Art. 6 para. 1 p. 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Commercial and business services
We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as „contractual partners“) in the context of contractual and comparable legal relationships as well as related measures and in the context of communication with contractual partners (or pre-contractual), e.g. to answer inquiries.
We process this data to fulfill our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information as well as for business organization. Within the framework of applicable law, we only disclose the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or for the fulfillment of legal obligations or with the consent of the contractual partners (e.g. to participating telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.
We inform the contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by means of special marking (e.g. colors) or symbols (e.g. asterisks or similar), or in person.
We delete the data after the expiry of legal warranty and comparable obligations, i.e., generally after 4 years, unless the data is stored in a customer account, e.g., as long as it must be retained for legal archiving reasons (e.g., for tax purposes generally 10 years). We delete data disclosed to us by the contractual partner as part of an order in accordance with the specifications of the order, generally after the end of the order.
Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms shall apply in the relationship between the users and the providers.
Economic analyses and market research: For business reasons and in order to be able to identify market trends, wishes of contractual partners and users, we analyze the data we have on business transactions, contracts, inquiries, etc., whereby the group of data subjects may include contractual partners, interested parties, customers, visitors and users of our online offering.
The analyses are carried out for the purpose of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). In doing so, we may, if available, take into account the profiles of registered users together with their details, e.g. on services used. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized, i.e. anonymized values. Furthermore, we take into account the privacy of users and process the data for analysis purposes as pseudonymously as possible and, if feasible, anonymously (e.g. as summarized data).
Store and e-commerce: We process the data of our customers to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery or execution.
The required information is identified as such in the order or comparable purchase process and includes the information needed for delivery, or provision and billing, as well as contact information to allow for any consultation.
Health care services: We process the data of our patients and prospective patients and other clients or contractors (collectively referred to as „patients“) in order to provide our services to them. The data processed, the nature, scope, purpose and necessity of their processing are determined by the underlying contractual and patient relationship.
In the course of our activities, we may also process special categories of data, in this case in particular information on the health of patients, possibly with reference to their sex life or sexual orientation, as well as data revealing racial and ethnic origin, political opinions, religious or ideological beliefs or trade union membership. For this purpose, we obtain explicit consent from patients where necessary and otherwise process the special categories of data for health care purposes or to protect vital interests of patients.
If it is necessary for our contractual performance, for the protection of vital interests or required by law, or if we have the patients‘ consent, we disclose or transfer the clients‘ data to third parties or agents, such as public authorities, medical institutions, laboratories, billing offices, as well as in the field of IT, office or comparable services, in compliance with the requirements of professional law.
Publication activities: We process the data of our contact partners, interview partners as well as other persons who are the subject of our publication, editorial and journalistic as well as related activities. In this context, we refer to the applicability of protective provisions of freedom of expression and freedom of the press pursuant to Art. 85 DSGVO in conjunction with the respective national laws. The processing serves the fulfillment of our commissioned activities and otherwise takes place in particular on the basis of the interest of the general public in information and media offerings.
Further information on commercial services: We process the data of our customers as well as clients (hereinafter uniformly referred to as „customers“) in order to enable them to select, acquire or commission the selected services or works as well as related activities as well as their payment and delivery or execution or performance.
The required data are identified as such in the context of the order, purchase order or comparable contract conclusion and include the data required for the provision of services and billing as well as contact information in order to be able to hold any consultations.
Types of data processed: inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Special categories of data: Health data (Article 9 (1) GDPR), Data concerning sex life or sexual orientation (Article 9 (1) GDPR), Religious or philosophical beliefs (Article 9 (1) GDPR), Data revealing racial or ethnic origin, Biometric data (Article 9 (1) GDPR), Genetic data (Article 9 (1) GDPR), Political opinions.
Data subjects: Interested parties, business and contractual partners, customers.
Purposes of processing: contractual performance and service, contact requests and communication, office and organizational procedures, management and response to requests, visit action evaluation, interest-based and behavioral marketing, profiling (creation of user profiles), security measures.
Legal grounds: contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legal obligation (Art. 6 para. 1 p. 1 lit. c. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Use of online marketplaces for e-commerce
We offer our services on online platforms operated by other service providers. In this context, the data protection notices of the respective platforms apply in addition to our data protection notices. This applies in particular with regard to the reach measurement and interest-based marketing procedures used on the platforms.
Types of data processed: inventory data (e.g., names, addresses), payment data (e.g., bank details, invoices, payment history), contact data (e.g., e-mail, telephone numbers), contract data (e.g., subject matter of contract, term, customer category), usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses).
Data Subjects: Customers.
Purposes of processing: contractual performance and service.
Legal basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Services used and service providers:
info@thinkific.com
Thinkific Labs Inc.
#400 – 369 Terminal Ave
Vancouver, BC
V6A 4C4
+1 888-832-2409
Payment service provider
In the context of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer data subjects efficient and secure payment options and use other payment service providers in addition to banks and credit institutions for this purpose (collectively, „payment service providers“).
The data processed by the payment service providers includes inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as the contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored with them. I.e., we do not receive any account or credit card related information, but only information with confirmation or negative information of the payment. Under certain circumstances, the payment service providers transmit the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. In this regard, we refer to the terms and conditions and the privacy notices of the payment service providers.
For payment transactions, the terms and conditions and data protection notices of the respective payment service providers apply, which can be accessed within the respective websites or transaction applications. We also refer to these for the purpose of further information and assertion of revocation, information and other data subject rights.
Types of data processed: inventory data (e.g., names, addresses), payment data (e.g., bank details, invoices, payment history), contract data (e.g., subject matter of contract, term, customer category), usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, photographs, videos).
Data subjects: Customers, prospective customers, users (e.g. website visitors, users of online services).
Purposes of processing: contractual performance and service, tracking (e.g. interest/behavioral profiling, use of cookies), feedback (e.g. collecting feedback via online form), contact requests and communication, affiliate tracking.
Legal basis: contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. DSGVO), Consent (Art. 6 para. 1 p. 1 lit. a DSGVO).
Services and service providers used:
Amazon Payments: payment services; service provider: Amazon Payments Europe S.C.A. 38 avenue J.F. Kennedy, L-1855 Luxembourg; website: https://pay.amazon.com/de; privacy policy: https://pay.amazon.com/de/help/201212490.
American Express: payment services; service provider: American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany; website: https://www.americanexpress.com/de; privacy policy: https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html.
Apple Pay: payment services; service provider: Apple Inc, Infinite Loop, Cupertino, CA 95014, USA; Website: https://www.apple.com/de/apple-pay/; Privacy policy: https://www.apple.com/legal/privacy/de-ww/.
Flattr: Flattr – online payment and donation service; service provider: Flattr AB, Box 4111, 203 12 Malmö, Sweden; website: https://flattr.com/; privacy policy: https://flattr.com/privacy.
Giropay: Payment services; Service provider: giropay GmbH, An der Welle 4, 60322 Frankfurt, Germany; Website: https://www.giropay.de; Privacy policy: https://www.giropay.de/rechtliches/datenschutzerklaerung/.
Google Pay: payment services; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://pay.google.com/intl/de_de/about/; privacy policy: https://policies.google.com/privacy.
Klarna / Sofortüberweisung: payment services; service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Website: https://www.klarna.com/de; Privacy policy: https://www.klarna.com/de/datenschutz.
Mastercard: payment services; service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; website: https://www.mastercard.de/de-de.html; privacy policy: https://www.mastercard.de/de-de/datenschutz.html.
PayPal: payment services and solutions (e.g. PayPal, PayPal Plus, Braintree); service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; website: https://www.paypal.com/de; privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Skrill: payment services; service provider: Skrill Limited, 25 Canada Square, London E14 5LQ, UK; website: https://www.skrill.com/de/; privacy policy: https://www.skrill.com/de/fusszeile/datenschutzrichtlinie.
Stripe: payment services; service provider: Stripe, Inc, 510 Townsend Street, San Francisco, CA 94103, USA; Website: https://stripe.com/de; Privacy policy: https://stripe.com/de/privacy.
Visa: payment services; service provider: Visa Europe Services Inc, London Branch, 1 Sheldon Square, London W2 6TT, UK; website: https://www.visa.de; privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.
Registration and login
Users can create a user account. As part of the registration process, users are provided with the required mandatory data and processed for the purposes of providing the user account on the basis of contractual obligation fulfillment. The processed data includes in particular the login information (name, password as well as an e-mail address). The data entered during registration is used for the purposes of using the user account and its purpose.
Users may be informed by e-mail about events relevant to their user account, such as technical changes. If users have terminated their user account, their data with regard to the user account will be deleted, subject to any legal obligation to retain such data. It is the responsibility of users to back up their data upon termination before the end of the contract. We are entitled to irretrievably delete all user data stored during the term of the contract.
Within the scope of the use of our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. As a matter of principle, this data is not passed on to third parties unless it is necessary for the prosecution of our claims or there is a legal obligation to do so.
Online forum: Participation in the forum requires registration, which, subject to other information in the registration form, must include a or your name, a password and the e-mail address to which the access data will be sent. For security reasons, the password should be state of the art, i.e. complicated (users will be advised of this during registration if necessary) and not used elsewhere. The contributions in the forum are visible to the public, unless their visibility is restricted to certain members or groups of members. The contributions of the authors are stored with their name, if registered or indicated, the time and the entry content. When registering and writing entries, the IP addresses of the users are also stored, in case the entries should have an inadmissible content and the IP addresses could serve for legal prosecution. The responsible party reserves the right to delete the registrations and entries on the basis of proper consideration.
Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).
Data subjects: Users (e.g., website visitors, users of online services).
Purposes of processing: contractual performance and service, security measures, administration and response to inquiries.
Legal grounds: consent (Art. 6 para. 1 p. 1 lit. a DSGVO), contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Blogs and publication media
We use blogs or comparable means of online communication and publication (hereinafter „publication medium“). Readers‘ data are processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers or for security reasons. For the rest, we refer to the information on the processing of visitors to our publication medium within the scope of this data protection notice.
Comments and contributions: When users leave comments or other contributions, their IP addresses may be stored based on our legitimate interests. This is done for our security in case someone leaves unlawful content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or post and are therefore interested in the identity of the author.
Furthermore, we reserve the right to process users‘ details for the purpose of spam detection on the basis of our legitimate interests.
On the same legal basis, we reserve the right, in the case of surveys, to store the IP addresses of users for their duration and to use cookies to avoid multiple votes.
The personal information provided in the context of comments and contributions, any contact and website information as well as the content-related information will be stored permanently by us until the user objects.
Comment subscriptions: Follow-up comments can be subscribed to by users with their consent. Users will receive a confirmation email to verify that they are the owner of the email address entered. Users may unsubscribe from ongoing comment subscriptions at any time. The confirmation email will include instructions on how to unsubscribe. For the purposes of proving user consent, we store the time of subscription along with users‘ IP address and delete this information when users unsubscribe.
You may unsubscribe from receiving our subscription at any time, i.e., revoke your consents. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to prove consent formerly given. The processing of this data will be limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time.
Retrieval of WordPress emojis and smilies: within our WordPress blog, graphic emojis (or smilies), i.e., small graphic files expressing emotions, are used for the purpose of efficient integration of content elements, obtained from external servers. The providers of the servers collect the IP addresses of the users. This is necessary so that the emoji files can be transmitted to the users‘ browsers.
Akismet anti-spam check: we use the „Akismet“ service based on our legitimate interests. With the help of Akismet, comments from real people are distinguished from spam comments. For this purpose, all comment details are sent to a server in the USA, where they are analyzed and stored for four days for comparison purposes. If a comment has been classified as spam, the data is stored beyond this time. This information includes the name entered, the e-mail address, the IP address, the comment content, the referrer, information about the browser used as well as the computer system and the time of the entry.
Users are welcome to use pseudonyms or to refrain from entering their name or email address. You can completely prevent the transfer of data by not using our commenting system. That would be a shame, but unfortunately we don’t see any alternatives that work just as effectively.
Profile pictures from Gravatar: We use the service Gravatar within our online offer and especially in the blog.
Gravatar is a service where users can register and store profile pictures and their email addresses. If users leave posts or comments on other online presences (especially blogs) with the respective e-mail address, their profile pictures can be displayed next to the posts or comments. For this purpose, the e-mail address provided by users is transmitted to Gravatar in encrypted form for the purpose of checking whether a profile is stored for it. This is the sole purpose of the transmission of the email address. It is not used for other purposes, but is deleted afterwards.
The use of Gravatar is based on our legitimate interests, as we use Gravatar to offer post and comment authors the opportunity to personalize their posts with a profile picture.
By displaying the images, Gravatar obtains the IP address of users, as this is necessary for a communication between a browser and an online service.
If users do not want a user image associated with their email address on Gravatar to appear in the comments, they should use an email address that is not on file with Gravatar to comment. We also point out that it is also possible to use an anonymous email address or no email address at all if users do not want their email address to be sent to Gravatar. Users can completely prevent the transmission of data by not using our commenting system.
Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. email, phone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), contract data (e.g. subject matter of contract, term, customer category).
Data subjects: Users (e.g., website visitors, users of online services).
Purposes of processing: contractual performance and service, feedback (e.g. collecting feedback via online form), security measures, managing and responding to inquiries, contact requests and communication, providing our online service and user friendliness.
Legal basis: contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. DSGVO), Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Protection of Vital Interests (Art. 6 para. 1 p. 1 lit. d. DSGVO).
Services used and service providers:
Retrieval of WordPress emojis and smilies: retrieval of WordPress emojis and smilies; service provider: Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA; Website: https://automattic.com; Privacy Policy: https://automattic.com/privacy.
Akismet Anti-Spam Check: Akismet Anti-Spam Check; Service provider: Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA; website: https://automattic.com; privacy policy: https://automattic.com/privacy.
Profile pictures from Gravatar: Profile pictures; Service provider: Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA; website: https://automattic.com; privacy policy: https://automattic.com/privacy.
UpdraftPlus: backup software and backup storage; service provider: Simba Hosting Ltd, 11, Barringer Way, St. Neots, Cambs., PE19 1LW, UK; Web site: https://updraftplus.com/.
Wordfence: firewall and security and error detection features; service provider: Defiant, Inc, 800 5th Ave Ste 4100, Seattle, WA 98104, USA; website: https://www.wordfence.com; privacy policy: https://www.wordfence.com/privacy-policy/; standard contractual clauses (ensuring level of data protection for third country processing): https://www.wordfence.com/gdpr/dpa.pdf.
Contacting
When contacting us (e.g., via contact form, email, telephone or via social media), the information provided by the inquiring persons is processed to the extent necessary to respond to the contact requests and any measures requested.
The response to the contact requests in the context of contractual or pre-contractual relationships is carried out to fulfill our contractual obligations or to respond to (pre)contractual requests and otherwise on the basis of legitimate interests in responding to the requests.
Chat function: For the purpose of communication and answering inquiries, we offer a chat function within our online offer. Users‘ entries within the chat are processed for the purpose of responding to their inquiries.
Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Data subjects: Communication partners, interested parties.
Purposes of processing: contact requests and communication, management and response to requests.
Legal grounds: contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Communication via Messenger
We use messenger services for communication purposes and therefore ask that you observe the following instructions on the functionality of messengers, encryption, use of communication metadata and your options to object.
You can also contact us by alternative means, e.g. via telephone or e-mail. Please use the contact options provided to you or the contact options provided within our online offer.
In the case of end-to-end encryption of content (i.e., the content of your message and attachments), we point out that the communication content (i.e., the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of the messenger with encryption enabled to ensure that the message content is encrypted.
However, we additionally point out to our communication partners that, although the messenger providers cannot view the content, they can find out that and when communication partners communicate with us as well as process technical information about the device used by the communication partners and, depending on the settings of their device, also location information (so-called metadata).
Notes on legal basis: If we ask communication partners for permission before communicating with them via Messenger, the legal basis of our processing of their data is their consent. Otherwise, if we do not ask for consent and they contact us on their own initiative, for example, we use Messenger in relation to our contractual partners as well as in the context of contract initiation as a contractual measure and, in the case of other interested parties and communication partners, on the basis of our legitimate interests in fast and efficient communication and meeting the needs of our communication partners in communicating via Messengers. Furthermore, we would like to point out that we do not transmit the contact data communicated to us to the messengers for the first time without your consent.
Revocation, objection and deletion: You can revoke any consent you have given at any time and object to communication with us via Messenger at any time. In the case of communication via Messenger, we delete the messages in accordance with our general deletion guidelines (i.e., e.g., as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume to have answered any information provided by the communication partners, if no reference back to a previous conversation is to be expected and the deletion does not conflict with any legal retention obligations.
Reservation of reference to other communication channels: Finally, we would like to point out that, for reasons of your security, we reserve the right not to answer inquiries via Messenger. This is the case if, for example, contractual internals require special confidentiality or an answer via Messenger does not meet formal requirements. In such cases, we will refer you to more adequate communication channels.
Types of data processed: contact data (e.g. e-mail, telephone numbers), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Data subjects: Communication partners.
Purposes of processing: contact inquiries and communication, direct marketing (e.g. by e-mail or postal mail).
Legal basis: consent (Art. 6 para. 1 p. 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Services used and service providers:
Facebook Messenger: Facebook Messenger with end-to-end encryption (Facebook Messenger end-to-end encryption requires activation if it should not be activated by default); Service provider: https://www.facebook.com, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/about/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opt-out: https://www.facebook.com/settings?tab=ads.
WhatsApp: WhatsApp Messenger with end-to-end encryption; service provider: WhatsApp Inc. WhatsApp Legal 1601 Willow Road Menlo Park, California 94025, USA; website: https://www.whatsapp.com/; privacy policy: https://www.whatsapp.com/legal; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TSnwAAG&status=Active.
Online conferences, meetings and webinars
We use platforms and applications of other providers (hereinafter referred to as „Third Party Providers“) for the purpose of conducting video and audio conferences, webinars and other types of video and audio meetings. When selecting the third-party providers and their services, we observe the legal requirements.
In this context, data of the communication participants are processed and stored on the servers of the third-party providers, insofar as these are part of communication processes with us. This data may include, in particular, registration and contact data, visual and vocal contributions as well as entries in chats and shared screen content.
If, in the course of communication, business or other relations with us, users refer to third party providers or their software, we will not be liable for any damage caused by the use of such data.
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Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. email, phone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Data subjects: Communication partners, users (e.g. website visitors, users of online services).
Purposes of processing: contractual performance and service, contact requests and communication, office and organizational procedures.
Legal bases: consent (Art. 6 para. 1 p. 1 lit. a DSGVO), contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Services used and service providers:
Skype: messenger and conferencing software; service provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; website: https://www.skype.com/de/; privacy policy: https://privacy.microsoft.com/de-de/privacystatement, security notices: https://www.microsoft.com/de-de/trustcenter; Privacy Shield (ensuring level of data protection for data processing in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active.
WebinarJam and Everwebinar
This website uses the services of WebinarJam (Genesis Digital LLC, 7660 Fay Ave #H184, La Jolla, CA 9203, USA, Tel: +1 (0)872 777-2727, Email: webinarjam@genesisdigital.co) for posting and playing webinars.
These webinars are recorded videos and are designed to provide you with information and to point you to products and services that you can purchase while or after viewing the webinars.
For more information about Webinarjam’s privacy practices, please visit https://www.genesisdigital.co/_legal/privacypolicy.php and https://help.genesisdigital.co/983344-WebinarJam-GDPR-Compliance.
Chatbots
We offer a so-called „chatbot“ as a communication option. A chatbot is software that answers users‘ questions or informs them of messages. When you converse with our chatbot, we may process your personal data.
If you communicate with the chatbot within an online platform, your ID will additionally be stored within the platform (e.g., the Facebook ID in the case of Facebook Messenger). We may also collect information about which users interact with our chatbot and when. Furthermore, we store the content of your conversations with the chatbot and log registration and consent processes in order to be able to prove them according to legal requirements.
We would like to point out that the respective platform provider may learn that and when users communicate with our chatbot as well as collect technical information about the device used by the users and, depending on the settings of their device, also location information (so-called metadata) for purposes of optimizing the respective services and for security purposes. Likewise, the metadata of the communication via chatbot (i.e., e.g., the information about who communicated with whom) could be used by the respective platform providers in accordance with their provisions, to which we refer for further information, for marketing purposes or to display advertising tailored to users.
If users agree with the chatbot to activate information with regular messages, they have the option to unsubscribe from the information at any time in the future. The chatbot informs users how and with which terms they can unsubscribe from the messages. By unsubscribing from the chatbot messages, users‘ data is deleted from the list of message recipients.
We use the aforementioned information to operate our chatbot, e.g., to address users personally, to answer their queries to the chatbot, to deliver any requested content, and also to improve our chatbot (e.g., to „teach“ it answers to frequently asked questions or to identify unanswered queries).
Notes on legal basis: we use the chatbot on the basis of consent if we have obtained prior permission from users to have their data processed by the chatbot (this applies to cases where users are asked for consent, e.g., for the chatbot to send them messages on a regular basis). If we use the chatbot to answer users‘ inquiries about our services or our company, this is done for contractual and pre-contractual communication. Otherwise, we use the chatbot based on our legitimate interests in optimizing the chatbot, its operational efficiency, and increasing the positive user experience.
Revocation, objection and deletion: You can revoke a granted consent or object to the processing of your data in the context of our chatbot use at any time.
Types of data processed: contact data (e.g. email, phone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Data subjects: Communication partners, users (e.g. website visitors, users of online services).
Purposes of processing: contact requests and communication, direct marketing (e.g. by e-mail or postal mail), reach measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest/behavior-based profiling, use of cookies), remarketing, visit action evaluation, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures).
Legal basis: consent (Art. 6 para. 1 p. 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Services used and service providers:
ManyChat: chatbot and assistance software and associated services; service provider: ManyChat, Inc.,535 Everett Ave, Palo Alto, CA 94301, USA; website: https://manychat.com; privacy policy: https://manychat.com/privacy.html.
MessengerPeople: chatbot and assistance software and associated services; service provider: MessengerPeople GmbH, Herzog-Heinrich-Str. 9, 80336 Munich, Germany; website: https://www.messengerpeople.com/; privacy policy: https://www.messengerpeople.com/de/datenschutzerklaerung/.
Surveys and polls
The surveys and polls we conduct (hereinafter „surveys“) are evaluated anonymously. Personal data is only processed insofar as this is necessary for the provision and technical implementation of the surveys (e.g. processing of the IP address in order to display the survey in the user’s browser or to enable the survey to be resumed with the aid of a temporary cookie (session cookie)) or users have consented to this.
Notes on legal bases: if we ask participants for consent to process their data, this is the legal basis for the processing; otherwise, the processing of participants‘ data is based on our legitimate interests in conducting an objective survey.
Types of data processed: contact data (e.g. email, phone numbers), content data (e.g. text input, photographs, videos), usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Data subjects: Communication partners, users (e.g. website visitors, users of online services).
Purposes of processing: contact requests and communication, direct marketing (e.g. via email or postal mail), tracking (e.g. interest/behavior-based profiling, use of cookies), feedback (e.g. collecting feedback via online form), profiling (creating user profiles).
Legal basis: consent (Art. 6 para. 1 p. 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Services used and service providers:
Google Form: Google Cloud Forms; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://firebase.google.com; privacy policy: https://policies.google.com/privacy; Privacy Shield (ensuring level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; opt-out: opt-out plugin: http://tools.google.com/dlpage/gaoptout?hl=de, ad display settings: https://adssettings.google.com/authenticated.
LimeSurvey: LimeSurvey survey services; service provider: LimeSurvey GmbH Umfragedienste & Beratung, Papenreye 63, 22453 Hamburg, Germany; website: https://www.limesurvey.org/de; privacy policy: https://www.limesurvey.org/de/richtlinien/datenschutzrichtlinie.
Provision of the online offer and web hosting
In order to provide our online offer securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security services and technical maintenance services.
The data processed as part of the provision of the hosting offer may include all information relating to the users of our online offer, which is generated as part of the use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or from websites.
E-mail sending and hosting: The web hosting services we use also include the sending, receiving and storing of e-mails. For these purposes, the addresses of the recipients and senders as well as further information regarding the e-mail dispatch (e.g. the providers involved) and the contents of the respective e-mails are processed. The aforementioned data may also be processed for SPAM detection purposes. Please note that e-mails are generally not sent encrypted on the Internet. As a rule, e-mails are encrypted in transit, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. Therefore, we cannot assume any responsibility for the transmission path of the e-mails between the sender and the reception on our server.
Collection of access data and log files: We ourselves (or our web hosting provider) collect data on each access to the server (so-called server log files). The server log files may include the address and name of the web pages and files accessed, the date and time of access, the volume of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.
The server log files may be used, on the one hand, for security purposes, e.g., to prevent server overload (especially in the event of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure the utilization of the servers and their stability.
Types of data processed: Content data (e.g. text input, photographs, videos), usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Data subjects: Users (e.g., website visitors, users of online services).
Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Application procedure
The application procedure requires that applicants provide us with the data necessary for their assessment and selection. The information required can be found in the job description or, in the case of online forms, in the details provided there.
In principle, the required information includes personal information such as name, address, contact details and proof of the qualifications required for a position. Upon request, we will be happy to provide additional information as to what information is required.
If provided, applicants can submit their applications to us using an online form. The data is transmitted to us in encrypted form in accordance with the state of the art. Applicants can also send us their
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Types of data processed: applicant data (e.g. personal details, postal and contact addresses, the documents belonging to the application and the information contained therein, such as cover letter, CV, certificates, as well as other information provided with regard to a specific position or voluntarily by applicants regarding their person or qualifications).
Data subjects: Applicants.
Purposes of processing: application procedure (establishment and possible subsequent implementation as well as possible subsequent termination of the employment relationship.).
Legal basis: Art. 9 para. 1 p. 1 lit. b DSGVO (application procedure as a pre-contractual or contractual relationship) (Insofar as special categories of personal data within the meaning of Art. 9 para. 1 DSGVO (e.g. health data, such as severely disabled status or ethnic origin) are requested from applicants so that the data controller or the data subject can exercise the rights accruing to him or her under employment law and social security and social protection law and fulfill his or her obligations in this regard, their processing is carried out in accordance with Art. 9 (2) lit. b. DSGVO, in case of protection of vital interests of the applicants or other persons according to Art. 9 para. 2 lit. c. DSGVO or for the purposes of preventive health care or occupational medicine, for the assessment of the employee’s ability to work, for medical diagnostics, care or treatment in the health or social sector or for the management of systems and services in the health or social sector pursuant to Art. 9 para. 2 lit. h. DSGVO. In the case of communication of special categories of data based on voluntary consent, their processing is based on Art. 9 para. 2 lit. a. DSGVO.).
Newsletter and broad communication
We send newsletters, e-mails and other electronic notifications (hereinafter „newsletter“) only with the consent of the recipients or a legal permission. Insofar as in the context of a registration for the newsletter its contents are specifically circumscribed, they are decisive for the consent of the users. Otherwise, our newsletters contain information about our services and us.
In order to subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name, for the purpose of a personal address in the newsletter, or further information, if this is necessary for the purposes of the newsletter.
Double opt-in procedure: The registration for our newsletter is always carried out in a so-called double opt-in process. This means that after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Likewise, changes to your data stored with the dispatch service provider are logged.
Deletion and restriction of processing: We may store unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove consent previously given. The processing of this data will be limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently observe objections, we reserve the right to store the e-mail address in a blacklist for this purpose alone.
The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving its proper course. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.
Notes on legal basis: The newsletter is sent on the basis of the recipients‘ consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of advertising to existing customers. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests to prove that it was carried out in accordance with the law.
Content: Information about us, our services, promotions and offers. Furthermore, we regularly remind you about the refresh of our video content via email or messenger.
Performance measurement: The newsletters contain a so-called „web beacon“, i.e., a pixel-sized file that is retrieved from our server or, if we use a shipping service provider, from their server when the newsletter is opened. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval, are initially collected.
This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can indeed be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the dispatch service provider to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
The evaluation of the newsletter and the measurement of success are carried out, subject to the express consent of the users, on the basis of our legitimate interests for the purpose of using a user-friendly as well as secure newsletter system that serves both our business interests and meets the expectations of the users.
Unfortunately, a separate revocation of the performance measurement is not possible, in which case the entire newsletter subscription must be cancelled, or it must be contradicted.
Prerequisite for the use of free services: Consent to the sending of mailings can be made dependent as a condition for the use of free services (e.g. access to certain content or participation in certain promotions). If users wish to take advantage of the free service without subscribing to the newsletter, please contact us.
Dispatch via SMS: Our communications are sent via SMS text messages (also).
Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. email, phone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. web pages visited, interest in content, access times).
Data subjects: Communication partners, users (e.g., website visitors, users of online services).
Purposes of processing: direct marketing (e.g., by e-mail or postal mail), contractual performance and service, contact inquiries and communication.
Legal basis: consent (Art. 6 para. 1 p. 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Opt-out: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the above contact options, preferably e-mail, for this purpose.
Services used and service providers:
Facebook Messenger Broadcasts: Messenger with end-to-end encryption; service provider: https://www.facebook.com, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; website: https://www.facebook.com; privacy policy: https://www.facebook.com/about/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; opt-out: https://www.facebook.com/settings?tab=ads.
WhatsApp Broadcasts: WhatsApp Broadcasts – Messenger with end-to-end encryption; service provider: WhatsApp Inc. WhatsApp Legal 1601 Willow Road Menlo Park, California 94025, USA; Website: https://www.whatsapp.com/; Privacy Policy: https://www.whatsapp.com/legal; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TSnwAAG&status=Active.
The newsletter is sent using „ActiveCampaign“, a newsletter sending platform located at 1 N Dearborn, 5th Floor, Chicago, IL 60601, United States.
The email addresses of our newsletter recipients, as well as their other data described in the context of this notice, are stored on ActiveCampaign’s servers in the United States. ActiveCampaign uses this information to send and evaluate the newsletter on our behalf. Furthermore, according to its own information, ActiveCampaign may use this data to optimize or improve its own services, e.g. to technically optimize the dispatch and display of the newsletters or for economic purposes to determine from which countries the recipients come. However, ActiveCampaign does not use the data of our newsletter recipients to write to them itself or pass the data on to third parties.
We trust in the reliability and the IT and data security of ActiveCampaign. ActiveCampaign is certified under the US-EU data protection agreement „Privacy Shield“ and thus undertakes to comply with EU data protection requirements. Furthermore, we have concluded a „Data Processing Agreement“ with ActiveCampaign. This is a contract in which ActiveCampaign undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection provisions and, in particular, not to pass it on to third parties. You can view ActiveCampaign’s privacy policy here.
Promotional communication via mail, fax or telephone
We process personal data for the purposes of promotional communication, which may take place via various channels, such as e-mail, telephone, mail or fax. In this context, we comply with legal requirements and obtain the necessary consents, unless the communication is permitted by law.
Recipients have the right to revoke consents granted at any time or to object to promotional communications at any time.
After revocation or objection, we may store the data required to prove consent for up to three years based on our legitimate interests before deleting it. The processing of this data will be limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time.
Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers).
Data subjects: Communication partners.
Purposes of processing: direct marketing (e.g. by e-mail or post).
Legal basis: consent (Art. 6 para. 1 p. 1 lit. a DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Sweepstakes and contests
We process personal data of participants in sweepstakes and contests only in compliance with the relevant data protection provisions, insofar as the processing is contractually necessary for the provision, implementation and execution of the sweepstakes, the participants have consented to the processing or the processing serves our legitimate interests (e.g., in the security of the sweepstakes or the protection of our interests against misuse through possible collection of IP addresses when submitting sweepstakes entries).
If contributions from participants are published as part of the sweepstakes (e.g. as part of a vote or presentation of the sweepstakes entries or the winners or reporting on the sweepstakes), we point out that the names of the participants may also be published in this context. Participants may object to this at any time.
If the sweepstakes takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as „online platform“), the usage and data protection provisions of the respective platforms shall also apply. In these cases, we would like to point out that we are responsible for the information provided by the participants as part of the sweepstakes and that inquiries with regard to the sweepstakes should be directed to us.
The participants‘ data will be deleted as soon as the sweepstakes or contest has ended and the data is no longer required to inform the winners or because queries regarding the sweepstakes are to be expected. In principle, the data of the participants will be deleted no later than 6 months after the end of the sweepstakes. Winners‘ data may be retained for longer in order, for example, to be able to answer queries about the prizes or to fulfill the prize services; in this case, the retention period depends on the type of prize and is up to three years for items or services, for example, in order to be able to process warranty claims. Furthermore, the participants‘ data may be stored for longer, e.g. in the form of reporting on the sweepstakes in online and offline media.
If data was also collected for other purposes as part of the sweepstakes, its processing and the retention period will be governed by the data protection information on this use (e.g. in the case of registration for the newsletter as part of a sweepstakes).
Types of data processed: inventory data (e.g. names, addresses), content data (e.g. text entries, photographs, videos).
Data subjects: Sweepstakes and contest participants.
Purposes of processing: implementation of sweepstakes and contests.
Legal basis: contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO).
Online marketing
We process personal data for online marketing purposes, which include, in particular, the presentation of promotional and other content (collectively, „content“) based on potential user interests and the measurement of its effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called „cookie“) or similar procedures are used, by means of which the information about the user relevant to the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this may also be processed.
The IP addresses of users are also stored. However, we use IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear data of the users (such as e-mail addresses or names) are stored in the online marketing process, but pseudonyms. This means that we, as well as the providers of the online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in the cookies or by means of similar procedures. These cookies can later generally be read on other websites that use the same online marketing procedure and analyzed for the purpose of displaying content as well as supplemented with further data and stored on the server of the online marketing procedure provider.
Exceptionally, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing process we use and the network links the profiles of the users in the aforementioned data. We ask to note that users may make additional arrangements with the providers, e.g. by giving consent as part of the registration process.
In principle, we only receive access to summarized information about the success of our advertisements. However, in the context of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e., for example, to a conclusion of a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.
Notes on legal basis: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, users‘ data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.
Facebook pixel: With the help of the Facebook pixel, it is possible for Facebook, on the one hand, to determine the visitors to our online offering as a target group for the display of advertisements (so-called „Facebook ads“). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products that are evident from the websites visited) that we transmit to Facebook (so-called „Custom Audiences“). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. Furthermore, with the help of the Facebook pixel, we can track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called „conversion measurement“).
Types of data processed: Usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (data indicating the location of an end user’s terminal device), social data (data subject to social secrecy (§ 35 SGB I) and processed, for example, by social insurance agencies, social welfare agencies or pension authorities).
Data subjects: Users (e.g. website visitors, users of online services), interested parties, customers, employees (e.g. employees, applicants, former employees), communication partners.
Purposes of processing: tracking (e.g. interest/behavior-based profiling, use of cookies), remarketing, visit action evaluation, interest-based and behavioral marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), reach measurement (e.g.. e.g. access statistics, recognition of returning visitors), targeting (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes), click tracking.
Security measures: IP masking (pseudonymization of the IP address).
Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a DSGVO), Legitimate Interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Possibility of objection (opt-out): We refer to the data protection notices of the respective providers and the objection options given to the providers (so-called \“opt-out\“). If no explicit opt-out option has been specified, you have the option of switching off cookies in your browser settings. However, this may restrict functions of our online offer. We therefore recommend the following additional opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-territory: http://optout.aboutads.info.
Services used and service providers:
Google Tag Manager: Google Tag Manager is a solution that allows us to manage so-called website tags via an interface (and thus, for example, integrate Google Analytics as well as other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users‘ personal data, please refer to the following information on Google services. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, Parent Company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
Google Analytics: Online marketing and web analytics; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com/intl/de/about/analytics/; privacy policy: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when data is processed in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; opt-out: opt-out plugin: http://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertising: https://adssettings.google.com/authenticated.
Google Optimize: Use of Google Analytics data for purposes of improving areas of our online offering and better aligning our marketing efforts with potential user interests; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://optimize.google.com; Privacy policy: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opt-out: Opt-out plugin: http://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertising: https://adssettings.google.com/authenticated.
Google AdWords and conversion measurement: We use the online marketing method Google „AdWords“ to place ads in the Google advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. Furthermore, we measure the conversion of the ads. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a so-called „conversion tracking tag“. However, we ourselves do not receive any information that can be used to identify users. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
Google Doubleclick: We use the online marketing method Google „Doubleclick“ to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.). Double Click is characterized by the fact that ads are displayed in real time based on presumed user interests. This allows us to display ads for and within our online offering in a more targeted manner to present users only with ads that potentially match their interests. For example, if a user is shown ads for products they were interested in on other online offerings, this is referred to as „remarketing.“ Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
Google Adsense with personalized ads: We use the service Google Adsense with personalized ads, with the help of which ads are displayed within our online offer and we receive remuneration for their display or other use. ; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
Google Adsense with non-personalized ads: We use the Google Adsense service with non-personalized ads, with the help of which ads are displayed within our online offering and we receive remuneration for displaying or otherwise using them ; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
Facebook Pixel: Facebook Pixel; service provider: https://www.facebook.com, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/about/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opt-out: https://www.facebook.com/settings?tab=ads.
Criteo: Criteo; Service provider: Criteo GmbH, Gewürzmühlstr. 11, 80538 Munich, Germany; website: https://www.criteo.com/de; privacy policy: https://www.criteo.com/de/privacy/; opt-out: https://www.criteo.com/privacy/.
Microsoft Advertising: Microsoft Advertising; Service provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; Website: https://about.ads.microsoft.com/; Data protection declaration: https://privacy.microsoft.com/de-de/privacystatement; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active; Opt-out option: http://choice.microsoft.com/de-DE/opt-out.
Affiliate programs and affiliate links
We include so-called affiliate links or other references (which may include, for example, discount codes) to the offers and services of third-party providers (collectively referred to as „affiliate links“) in our online offer. If users follow the Affiliate Links or subsequently take advantage of the offers, we may receive a commission or other benefits from those third parties (collectively, „Commission“).
In order to be able to track whether users have taken advantage of the offers of an affiliate link used by us, it is necessary that the respective third-party providers learn that the users have followed an affiliate link used within our online offer. The assignment of the affiliate links to the respective business transactions or to other actions (e.g. purchases) serves the sole purpose of commission accounting and will be cancelled as soon as it is no longer necessary for the purpose.
For the purposes of the aforementioned assignment of the affiliate links, the affiliate links may be supplemented by certain values that are a component of the link or may be stored elsewhere, e.g. in a cookie. The values may include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user.
Notes on legal bases: if we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Furthermore, their use may be a component of our (pre)contractual services, provided that the use of the third-party providers has been agreed within this framework. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.
Types of data processed: contract data (e.g. subject matter of contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history).
Data subjects: Users (e.g. website visitors, users of online services), customers.
Purposes of processing: affiliate tracking, contractual performance and service.
Legal grounds: consent (Art. 6 para. 1 p. 1 lit. a DSGVO), contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Services used and service providers:
Amazon Affiliate Program: Amazon – Affiliate Program – Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates. Service Provider: Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l, Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four located at 38, avenue John F. Kennedy, L-1855 Luxembourg, and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich, Germany (collectively „Amazon Europe“), parent company: Amazon.com, Inc, 2021 Seventh Ave, Seattle, Washington 98121, U.S.A.; website: https://www.amazon.de; privacy policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010; Privacy Shield (ensuring level of data protection when processing data in the U.S.): https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4&status=Active.
AWIN affiliate program (formerly Zanox and Affilinet): Service provider: , AWIN AG, Eichhornstr. 3, 10785 Berlin, Germany; website: https://www.awin.com/de; privacy policy: https://www.awin.com/de/rechtliches/privacy-policy-DACH.
Belboon affiliate program: Service provider: belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin, Germany; Website: www.belboon.de; Privacy policy: https://www.belboon.com/de/ueber-uns/datenschutz/.
Booking.com affiliate program: Service provider: Booking.com B.V., Herengracht 597, 1017 CE Amsterdam, Netherlands; Website: https://www.booking.com; Privacy Policy: https://www.booking.com/content/privacy.de.html.
Commission Junction – Affiliate Program: Service Provider: Conversant Europe Limited, 1st Floor, 40, Dukes Place London, EC3A 7NH, GB; Website: https://www.cj.com/de; Privacy Policy: https://www.conversantmedia.eu/de/legal/datenschutzerklaerung.
Digistore24 Affiliate Program: Service Provider: Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany; Website: https://www.digistore24.com; Privacy Policy: https://www.digistore24.com/page/privacy.
eBay Partner Network: Service Provider: eBay Partner Network, Inc, 2145 Hamilton Ave, San Jose, CA 95125, USA; Website: https://partnernetwork.ebay.de; Privacy Policy: https://partnernetwork.ebay.de/legal#privacy-policy.
TARIFFUXX Partner Program: Service Provider: TARIFFUXX GmbH, Benzstraße 11, 82178 Puchheim, Germany; Website: https://www.tariffuxx.de; Privacy Policy: https://www.tariffuxx.de/datenschutz.
Tradedoubler affiliate program: Service provider: Tradedoubler GmbH, Herzog-Wilhelm-Straße 26, 80331 Munich, Germany; Website: https://www.tradedoubler.com/de; Privacy Policy: https://www.tradedoubler.com/de/privacy-policy.
TradeTracker Partner Program: Service provider: TradeTracker Deutschland GmbH, Uhlandstraße 26, 22087 Hamburg, Germany (other addresses: https://tradetracker.com/contact/); website: https://tradetracker.com/de; privacy policy: https://tradetracker.com/de/privacy-policy.
WEBGAINS affiliate program: Service provider: ad pepper media GmbH, FrankenStraße 150C, FrankenCampus 90461, Nuremberg, Germany; Website: https://www.webgains.com/public/de; Privacy policy: https://www.webgains.com/public/de/datenschutzerklaerung.
Offer of an affiliate program
We offer an affiliate program, i.e., commissions or other benefits (collectively referred to as „commission“) to users (referred to as „affiliates“) who refer to our offers and services. The referral is made by means of a link or other methods (e.g., discount codes) associated with the particular Affiliate that allow us to identify that the use of our services was based on the referral (collectively, „Affiliate Links“).
In order to track whether users have taken advantage of our services based on the Affiliate Links used by Affiliates, it is necessary for us to learn that users followed an Affiliate Link. The assignment of the affiliate links to the respective business transactions or to the other
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Types of data processed: contractual data (e.g. subject matter of the contract, term, customer category), usage data (e.g. web pages visited, interest in content, access times).
Data subjects: Users (e.g. website visitors, users of online services), business and contractual partners.
Purposes of processing: contractual performance and service, affiliate tracking.
Legal bases: consent (Art. 6 para. 1 p. 1 lit. a DSGVO), contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Presence in social networks
We maintain online presences within social networks in order to communicate with users active there or to offer information about us there.
We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce users‘ rights. With regard to U.S. providers that are certified under the Privacy Shield or offer comparable guarantees of a secure level of data protection, we point out that they thereby undertake to comply with EU data protection standards.
Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, usage profiles can be created based on the usage behavior and resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users‘ computers, in which the usage behavior and interests of the users are stored. Furthermore, data independent of the devices used by the users may also be stored in the usage profiles (especially if the users are members of the respective platforms and are logged in to them).
For a detailed presentation of the respective forms of processing and the options to object (opt-out), we refer to the privacy statements and information provided by the operators of the respective networks.
In the case of requests for information and the assertion of data subject rights, we also point out that these can be asserted most effectively with the providers. Only the providers have access to the users‘ data and can take appropriate measures and provide information directly. If you still need assistance, you can contact us.
Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Data subjects: Users (e.g., website visitors, users of online services).
Purposes of processing: contact requests and communication, tracking (e.g. interest/behavioral profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors).
Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Services used and service providers:
Instagram : Social network; Service provider: Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Privacy policy: http://instagram.com/about/legal/privacy.
Facebook: Social network; service provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/about/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opt-out: Settings for advertisements: https://www.facebook.com/settings?tab=ads; Additional privacy notices: Agreement on joint processing of personal data on Facebook pages: https://www.facebook.com/legal/terms/page_controller_addendum, Privacy notices for Facebook pages: https://www.facebook.com/legal/terms/information_about_page_insights_data.
LinkedIn: social network; service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; website: https://www.linkedin.com; privacy policy: https://www.linkedin.com/legal/privacy-policy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active; opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Twitter: social network; service provider: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; privacy policy: https://twitter.com/de/privacy, (settings) https://twitter.com/personalization; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.
YouTube: Social network; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; data protection declaration: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; opt-out option: https://adssettings.google.com/authenticated.
Xing: Social network; service provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany; website: https://www.xing.de; privacy policy: https://privacy.xing.com/de/datenschutzerklaerung.
Plugins and embedded functions and content
We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as „third-party providers“). These can be, for example, graphics, videos or social media buttons as well as posts (hereinafter uniformly referred to as „content“).
The integration always requires that the third-party providers of this content process the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is thus required for the presentation of these contents or functions. We strive to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as „web beacons“) for statistical or marketing purposes. The „pixel tags“ can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer as well as be linked to such information from other sources.
Notes on legal basis: If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, users‘ data is processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this Privacy Policy.
Types of data processed: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), inventory data (e.g. names, addresses).
Data subjects: Users (e.g. website visitors, users of online services), communication partners.
Purposes of processing: provision of our online offer and user-friendliness, contractual performance and service, contact requests and communication, direct marketing (e.g. by e-mail or postal mail), tracking (e.g. interest/behavior-based profiling, use of cookies), interest-based and behavior-based marketing, profiling (creation of user profiles), security measures, administration and response to requests.
Legal basis: legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO), consent (Art. 6 para. 1 p. 1 lit. a DSGVO), contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO).
Services used and service providers:
Facebook Social Plugins: Facebook Social Plugins – This may include, for example, content such as images, videos or texts and buttons with which users can share content of this online offer within Facebook. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/; Service provider: https://www.facebook.com, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/about/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active; Opt-out: Settings for advertisements: https://www.facebook.com/settings?tab=ads.
Google Fonts: We integrate the fonts (\“Google Fonts\“) of the provider Google, whereby the user’s data is used solely for the purpose of displaying the fonts in the user’s browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation, as well as taking into account possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://fonts.google.com/; privacy policy: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active.
Google Maps: We integrate the maps of the service „Google Maps“ of the provider Google. The data processed may include, in particular, IP addresses and location data of users, which, however, are not collected without their consent (usually executed as part of the settings of their mobile devices). Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://maps.google.de; privacy policy: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active; opt-out: opt-out plugin: http://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertising: https://adssettings.google.com/authenticated.
Instagram plugins and buttons: Instagram plugins and buttons – This may include, for example, content such as images, videos or texts and buttons with which users can share content of this online offer within Instagram. Service provider: https://www.instagram.com, Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Privacy policy: http://instagram.com/about/legal/privacy.
LinkedIn plugins and buttons: LinkedIn Plugins and Buttons – This may include, for example, content such as images, videos or text and buttons that allow users to share content from this online offering within LinkedIn. Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.instagram.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Privacy Shield (ensuring level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active; Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
MyFonts: Fonts; data processed as part of font retrieval the web font project identification number (anonymized), the URL of the licensed website associated with a customer number to identify the licensee and the licensed web fonts, and the referrer URL; the anonymized web font project identification number is stored in encrypted log files containing such data for 30 days to determine the monthly number of page views; After such extraction and storage of the number of page views, the log files are deleted; Service Provider: Monotype Imaging Holdings Inc, 600 Unicorn Park Drive, Woburn, Massachusetts 01801, USA; Website: https://www.myfonts.co; Privacy Policy: https://www.myfonts.com/info/legal/#Privacy.
ReCaptcha: We integrate the function \“ReCaptcha\“ for the detection of bots, e.g. when entering data in online forms. Users‘ behavioral data (e.g. mouse movements or queries) are evaluated to distinguish humans from bots. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://www.google.com/recaptcha/; privacy policy: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW&status=Active; opt-out: opt-out plugin: http://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertising: https://adssettings.google.com/authenticated.
YouTube: Videos; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy; Privacy Shield (guaranteeing the level of data protection when processing data in the USA): https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Opt-out: Opt-out plugin: http://tools.google.com/dlpage/gaoptout?hl=de, Settings for displaying advertisements: https://adssettings.google.com/authenticated.
Vimeo: Vimeo – video platform; service provider: Vimeo Inc, Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Website: https://vimeo.com; Privacy Policy: https://vimeo.com/privacy; Opt-Out: We would like to point out that Vimeo may use Google Analytics and refer to the privacy policy (https://policies.google.com/privacy) as well as the opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) or Google’s settings for data use for marketing purposes (https://adssettings.google.com/)…
Planning, organization and support tools
We use services, platforms and software from other providers (hereinafter referred to as „Third Party Providers“) for the purposes of organizing, managing, planning as well as providing our services. When selecting third-party providers and their services, we observe the legal requirements.
In this context, personal data may be processed and stored on the servers of the third-party providers. This may involve various data that we process in accordance with this privacy policy. This data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes and their contents.
If users are referred to the third-party providers or their software or platforms in the course of communication, business or other relationships with us, the third-party providers may process usage data and metadata for security purposes, service optimization or marketing purposes. We therefore ask you to observe the data protection notices of the respective third-party providers.
Notes on legal basis: If we ask users for their consent to use the third-party providers, the legal basis for processing data is consent. Furthermore, their use may be a component of our (pre)contractual services, provided that the use of the third-party providers has been agreed within this framework. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.
Types of data processed: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
Data subjects: Communication partners, users (e.g., website visitors, users of online services).
Legal grounds: consent (Art. 6 para. 1 p. 1 lit. a DSGVO), contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Deletion of data
The data processed by us will be deleted in accordance with the legal requirements as soon as their consents permitted for processing are revoked or other permissions cease to apply (e.g. if the purpose of processing this data has ceased to apply or it is not necessary for the purpose).
If the data are not deleted because they are required for other and legally permissible purposes, their processing will be limited to these purposes. That is, the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law or whose storage is necessary for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person.
Further information on the deletion of personal data can also be found in the individual data protection notices of this data protection declaration.
Amendment and updating of the data protection declaration
We ask you to regularly inform yourself about the content of our data protection declaration. We adapt the data protection declaration as soon as the changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.
Rights of the data subjects
As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 18 and 21 of the GDPR:
Right to object: you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Art. 6(1)(e) or (f) DSGVO; this also applies to profiling based on these provisions. If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
Right to withdraw consent: You have the right to revoke any consent given at any time.
Right to information: you have the right to request confirmation as to whether data in question is being processed and to information about this data, as well as further information and a copy of the data in accordance with the legal requirements.
Right to rectification: you have the right, in accordance with the law, to request that data concerning you be completed or that inaccurate data concerning you be rectified.
Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted without delay, or alternatively, in accordance with the legal requirements, to demand restriction of the processing of the data.
Right to data portability: You have the right to receive data concerning you, which you have provided to us, in a structured, common and machine-readable format in accordance with the legal requirements, or to request its transfer to another controller.
Complaint to supervisory authority: you also have the right, in accordance with the law, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.
Definitions
This section provides you with an overview of the terms used in this Privacy Policy. Many of the terms are taken from the law and defined primarily in Article 4 of the GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to aid understanding. The terms are sorted alphabetically.
A/B tests: A/B tests are used to improve the usability and performance of online offers. For example, users are presented with different versions of a website or its elements, such as input forms, on which the placement of content or the labels of navigation elements may differ. Then, based on user behavior, such as staying on the web page longer or interacting with the elements more frequently, it is possible to determine which of these web pages or elements are more likely to meet users‘ needs.
Affiliate tracking: Affiliate tracking logs links that the linking websites use to direct users to websites with product or other offers. The operators of the respective linking websites may receive a commission if users follow these so-called affiliate links and subsequently take advantage of the offers (e.g. buy goods or use services). For this purpose, it is necessary for the providers to be able to track whether users who are interested in certain offers subsequently take advantage of them at the instigation of the affiliate links. It is therefore necessary for the functionality of affiliate links that they are supplemented with certain values that become part of the link or are stored elsewhere, e.g. in a cookie. The values include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user as well as tracking-specific values, such as, for example, advertising media ID, affiliate ID and categorizations.
Visit action evaluation: „Visit action evaluation“ (English „Conversion Tracking“) refers to a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users‘ devices within the websites on which the marketing measures take place and then retrieved again on the target website. For example, this allows us to track whether the ads we have placed on other websites have been successful).
Click tracking: Click tracking allows us to monitor the movements of users within an entire online offering. Since the results of these tests are more accurate if user interaction can be tracked over a period of time (e.g., so that we can find out whether a user likes to return), cookies are usually stored on users‘ computers for these testing purposes.
Cross-device tracking: Cross-device tracking is a form of tracking in which user behavior and interest information is recorded across devices in so-called profiles by assigning users an online identifier. This allows user information to be analyzed for marketing purposes, irrespective of the browsers or devices used (e.g. cell phones or desktop computers). For most providers, the online identifier is not linked to clear data such as names, postal addresses or e-mail addresses.
Heatmaps: „Heatmaps“ are users‘ mouse movements that are summarized to form an overall image that can be used, for example, to identify which website elements are accessed preferentially and which website elements users prefer less.
IP masking: IP masking is a method of deleting the last octet, i.e., the last two numbers of an IP address, so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymizing processing methods, especially in online marketing
Interest-based and behavioral marketing: interest-based and/or behavioral marketing is when potential interests of users in ads and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behavior (e.g., visiting and staying on certain websites, purchasing behavior or interaction with other users), which is stored in a so-called profile. Cookies are generally used for these purposes.
Conversion measurement: Conversion measurement is a method used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the users‘ devices within the websites on which the marketing measures take place and then retrieved again on the target website. For example, this allows us to track whether the ads we have placed on other websites have been successful.
Personal data: „Personal data“ is any information relating to an identified or identifiable natural person (hereinafter „data subject“); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Profiling: „Profiling“ is any type of automated processing of personal data that involves the use of such personal data to analyze, evaluate or to predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include information concerning age, gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people) (e.g., interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and may include visitors‘ behavior or interests in certain information, such as web page content. With the help of reach analysis, website owners can see, for example, at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of the website to the needs of their visitors. For reach analysis purposes, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.
Remarketing: „Remarketing“ or „retargeting“ is when, for example, for advertising purposes, it is noted which products a user was interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.
Tracking: This is when the behavior of users can be tracked across several online offerings. As a rule, behavioral and interest information is stored in cookies or on servers of the providers of the tracking technologies with regard to the online offers used (so-called profiling). This information can subsequently be used, for example, to display advertisements to users that are likely to correspond to their interests.
Controller: „Controller“ is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.
Processing: „Processing“ means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and includes virtually any handling of data, be it collection, evaluation, storage, transmission or deletion.
Target group formation: Target group formation (or „custom audiences“) is when target groups are determined for advertising purposes, e.g., display of advertisements. For example, based on a user’s interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online store in which the user viewed the products. In turn, we speak of „lookalike audiences“ (or similar target groups) when the content deemed suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were formed. Cookies and web beacons are generally used for the purpose of creating Custom Audiences and Lookalike Audiences.
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